A Retailer’s Guide to the Different Types of Coupons

A Retailer’s Guide to Understanding the Many Different Types of Coupons

Manufacturer coupons, store coupons, digital coupons, printable coupons, Catalina’s, hangtags, blinkies, peelies, buy-one-get-one, 10 percent off….oh my! From a retailer’s perspective, coupons can be confusing and intimidating. And if you look at it from a top-down view, that’s probably true. However, coupon campaigns really aren’t that difficult to understand. You simply need to know what the different types of coupons are, which will work for your business, and which are irrelevant.

9 Types of Coupons You Need to Know

Do you need a primer on the different types of coupons in circulation? Not a problem, we’ve got you covered. The following list contains nine of the most common coupons currently being used in 2015.

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Retailers: Don’t Write Off Coupons Quite Yet

Retailers Shouldn’t Write Off Coupons Without Understanding the Process

 Companies that don’t currently use coupons typically stay away for one of two reasons. They either don’t understand how the coupon process works, or they’re afraid of developing a culture of discounting with their customers. While both of these reasons are very real, they’re ultimately pretty weak excuses for avoiding coupons. By understanding how coupons work and the value they add to your business, you can build successful coupon-based campaigns that increase conversions and drive sales.

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A Small Business’ Guide to Using Coupons to Drive Sales

An SBO’s Guide to the Advantages of Coupons

Many small business owners are intimidated by the thought of coupons. It’s just another item to add to the agenda and further complicates bookkeeping. They’ve also heard scary stories about the disadvantages and “real costs” of these discounts. And while coupons aren’t right for every business, most can benefit from a carefully planned coupon campaign.

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The Complete History of Coupons in the Modern World

How Coca-Cola Started America’s Obsession with Coupons

Coupons have a long storied history in the United States, but did you know that it all started with one Atlanta businessman’s offer for a free glass of Coke? And despite the fact that it reportedly took another 22 years for another company to offer a discount, couponing eventually caught on and spread like wild fire. Now the total value of coupons distributed in the United States is estimated to exceed $470 billion. So, how did we get from a glass of coke to an American obsession? Let’s take a look.

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Mandlik & Rhodes Welcomes our newest Manufacturer Clients

Mandlik & Rhodes is pleased to welcome our new manufacturer clients BPI Sports, Full Sail Brewing Company, SIPP Eco Beverage Company, Pampa Beverages LLC, Quaker Maid Meats, Happy Day Gourmet, Popart Sncks, Ukrops Homestyle Foods, Nibmor, Inc., Kams Kettle Cooked Foods, Inc., Swipes, Inc., and Maninis LLC

Mandlik & Rhodes Welcomes new Manufacturer Clients

Mandlik & Rhodes welcomes new clients QuickZip Sheet Company, Capital Brewery Company, Inc., Cava Foods LLC, Europa Sports Products, Teva Womens Health, Venus Laboratories, Constellation Brands, Melanies Medleys, AFAM Concept Inc, Lipotriad LLC, Bounce USA LLC, Payette Brewing, Live Soda, Allstar Products Group.

Mandlik & Rhodes implements GS1 compliance at Procter and Gamble.

Mandlik & Rhodes successfully implemented GS1 compliance for its largest client Procter and Gamble. Closely working with Procter and Gamble’s RMS team and Symbology, Inc..