News & insights from MRIS

Do you remember the days when you used to watch for the Sunday paper because of the coupons and sales ads? Those days are probably long gone where most of us live, but the effectiveness of…

For many companies and retailers, the holiday season is the highest grossing period of the year. In order to capitalize on these few weeks, it’s important that you do everything you can to drive traffic and…

Mandlik & Rhodes was recently featured on Startup CPG, a resource and community hub for consumer packaged goods founders and brands. The feature highlights why coupons remain a valuable, often underused, marketing tool for CPG companies…

Understanding Coupons vs. Sales First off, it’s important to understand the difference between a coupon and a sale. An inaccurate understanding of these two distinct sales strategies will damage your ability to properly and effectively distribute…

Once synonymous with newspapers, magazines, and postcards, coupons are now frequently shared and accessed via social networking sites like Twitter, Facebook, and Pinterest. As a business owner, it’s important that you recognize this fundamental shift and…

A Coupon’s Journey Have you ever wondered how a coupon works? Where it comes from and how it ends up saving you so much money? The journey of a coupon from design to reimbursement is a…

The use of coupons from a retail standpoint is often disputed. Many feel that it’s a waste of money, while others believe it’s the key to their retail success. There’s probably truth to both statements, depending…

The Future of Coupons in a Digital Age Coupons have been around for decades, and they aren’t likely to go away anytime soon. The balanced value they provide for both retailers and consumers is a proven…

Manufacturer coupons, store coupons, digital coupons, printable coupons, Catalina’s, hangtags, blinkies, peelies, buy-one-get-one, 10 percent off….oh my! From a retailer’s perspective, coupons can be confusing and intimidating. And if you look at it from a top-down…