Quotient Partners With Mandlik & Rhodes to Provide Cost Savings and Transparency to CPGs and Retailers Through New Digital and Paper Clearing Solution

Partnership disrupts legacy coupon clearing industry through fully transparent model amid growing shift from print to digital coupons

MOUNTAIN VIEW, Calif.—(BUSINESS WIRE)—Quotient (NYSE: QUOT), the leading digital promotions, media and analytics company, announced today a partnership with Mandlik & Rhodes — a well-established and long-standing company that delivers strategic coupon processing solutions for manufacturers and retailers in the consumer packaged goods (CPG) industry.

Through this partnership, Quotient offers CPG brands significant cost savings over legacy coupon clearing firms for the clearing of digital coupons without transition or laborious integration costs through the use of Mandlik & Rhodes’ coupon clearing service. Retailers will continue to be paid as they traditionally have for clearing services.

As digital couponing has grown, the legacy coupon clearing industry has failed to transform and take advantage of the efficiencies that technology brings to other industries — ultimately lowering the cost to serve.

“The traditional clearinghouses sit between CPGs, which pay for coupons, and retailers, where coupons are redeemed. They emerged for a good reason: to serve as the trusted middle party. However, with the rise of digital coupons, the role of the clearing firm has drastically changed. Many tasks that are associated with paper coupons are now unnecessary, but clearinghouses often still charge the same fees. Costs are maintained for no additional value-added services, while the actual operating costs for digital coupon processing go down. While these clearing firms still have a role to play in the industry (and particularly with paper coupons), their role is shifting in the digital coupon ecosystem. Our partnership with Mandlik & Rhodes turns the old, unnecessary and notoriously ambiguous fees into working dollars — ushering in a disruption for this industry that was long overdue,” said Steven Boal, CEO of Quotient.

“Through this partnership with Quotient, we’re providing complete transparency to our customers and making all costs completely clear. We’re thrilled to offer CPGs a way to avoid unnecessary, hidden fees associated with traditional clearinghouses. This partnership enables them to invest those dollars directly into growing their sales and reaching their consumers instead,” said the President of Mandlik & Rhodes.

Availability

The digital and paper clearing solution offered through the Quotient and Mandlik & Rhodes partnership is available for CPG brands to use immediately.

About the Companies

Quotient Technology (NYSE: QUOT) is the leading digital promotions, media and analytics company that delivers personalized digital coupons and ads — informed by proprietary shopper and online engagement data — to millions of shoppers daily.