Being Prepared for the 8112 Digital Coupons

As the coupon industry evolves, the introduction of the 8112 digital coupon is set to bring significant changes. This new format promises enhanced security, real-time validation, and a streamlined process for both consumers and retailers. In this article, we will explore what the 8112 digital coupon is, the current retailer reach and capabilities, the steps to get set up with The Coupon Bureau, and how to distribute your digital coupons effectively.

What is the 8112 Digital Coupon?

The 8112 digital coupon introduces an innovative way to modernize and secure the couponing process. These universal, single-use coupons are validated in real-time, ensuring a seamless experience for both consumers and retailers.

Retailer Reach / Current Capabilities

The reach of the 8112 digital coupon is expanding rapidly, with several key retailers and networks already on board.

Current Retail Opportunities

• Discount Drug: With 78 stores in Ohio, this major drug store chain is a significant partner in the 8112 digital coupon initiative.
• California and Florida Hispanic Markets: A large network of Hispanic markets in Southern California and Florida, along with many stores in Puerto Rico, are participating.

Distribution Methods and Opportunities

Distributing the 8112 digital coupons effectively is key to maximizing their impact. Here are some methods and opportunities available:

1. Via the Manufacturer’s Communication Channels:
   • Email Opt-In List: Manufacturers can send targeted emails to their opt-in list, sorted by specific retailers. For instance, sending a special email with a link to the coupon and a message explaining it can be accepted at Discount Drug Mart to consumers in Ohio.
   • Manufacturer’s Website: Display the coupon on the manufacturer’s website, potentially in a gallery format similar to P&G’s approach.
2. Via a ShopperBridge Program:
   • Mobile Ads: Deliver mobile ads to shoppers of the stores where the 8112 coupon can be redeemed. These ads include the product image, store logo, and a call to action “Get Coupon,” leading to a landing page where shoppers can obtain the coupon and save it to their phone.
   • Paid Social Ads: Run paid social ads targeted to shoppers of specific stores, directing them to a landing page to obtain the coupon.
3. Via the 8112 Participating Retailer:
   • Email Blasts: Coordinate with retailers to send email blasts to their email list.
   • In-Store Programs: Facilitate in-store promotions where the QR code for the coupon is displayed prominently. For example, placing the QR code on the freezer door for an ice cream coupon.

Opportunities

• Free Pilot Program: Currently, there is an opportunity to publish and distribute coupon content at no cost with QPLES, which can normally cost hundreds of dollars. This is a great chance to target key market segments.
• Digital Distribution: The coupon is purely digital. Providers like QPLES can set up a landing page where users can click a link or scan a QR code to access the coupon. Distribution can be done through personal phone/email/social networks or by partnering with companies like ShopperBridge for targeted promotions. ShopperBridge is offering deep discounts to drive adoption.

Getting Set Up with The Coupon Bureau

To leverage the new 8112 coupons, CPG companies must register with The Coupon Bureau (TCB). This step is crucial for ensuring the security and validation of the new coupon format. We highly recommend starting the registration process with TCB as soon as possible. This not only ensures compliance but also provides access to the latest updates related to the new coupon media.

By taking advantage of these distribution methods, you can ensure that your digital coupons reach the right audience, leading to higher redemption rates and more effective marketing campaigns.

For more information about digital coupons and capabilities, visit www.mandlik-rhodes.com or contact Mandlik & Rhodes today via email at info@mandlik-rhodes.com.  You can also call them at 847-277-0433.